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Wednesday, January 27, 2010

Marlboro Snus Another Interesting Tobacco Product

Philip Morris USA is a well known tobacco company for its high quality tobacco brands like Marlboro cigarettes and Parliament. It has introduced into test market its new Marlboro Snus product offering.

Marlboro Snus is a spit-free, tobacco pouch product made especially for adult smokers who are interested in smokeless tobacco alternatives to cigarettes.

Product Facts:
* Spit-free smokeless tobacco pouch product
* Marlboro Snus is made with pasteurized tobacco (not fermented) and is low in moisture
* Packaged in a convenient foilpack
* Six snus pouches in each foilpack
* Product and packaging are designed to provide a shelf-life of 12 months under normal retail conditions
* Intended to be merchandised in the cigarette category, behind the counter or clerk-assisted
* Four varieties: Rich, Mild, Spearmint and Peppermint
* Marlboro Snus ingredients information

A good question is why choose Marlboro Snus?
The company has introduced this product because they believe there is a market for spit-free tobacco pouch products for adult smokers interested in smokeless tobacco alternatives to cigarettes.

The tobacco company believes using the Marlboro brand on their snus product will build on the brand equity of the best-selling cigarette brand in the U.S. and encourage trial by adult smokers and other tobacco product users interested in smokeless tobacco products.


2 comments:

  1. It is such an interesting thing having this post of yours. I was interested with the topic as well as the flow of the story. Keep up doing this.marlboro filter plus

    ReplyDelete
  2. Are you paying more than $5 / pack of cigs? I'm buying high quality cigs over at Duty Free Depot and this saves me over 50% on cigs.

    ReplyDelete